The phone call is one of the most popular engagement channels for U.S. customers, coming in only behind email, according to Salesforce’s State of the Connected Customer report. Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey.

The conversations that occur provide valuable insights into caller wants and needs. Marketers that are able to mine phone calls for keywords spoken, caller intent and conversions can make important connections between phone calls and the digital campaigns that drive them.

MarTech Today's latest publication of the "Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide" examines the market for call analytics and conversation intelligence platforms and the considerations involved in implementation. The 46-page report reviews the growing market for call analytics platforms, plus the latest trends, opportunities and challenges.

In this report you will learn:

• Who the leading players are in call analytics and conversation intelligence platforms.
• What you should look for in a call analytics and conversation
  intelligence solution.
• What trends are driving the adoption of call analytics and conversation intelligence platforms.
• About the capabilities call analytics and conversation intelligence platforms provide.

Also included in the report are profiles of 11 leading enterprise call analytics vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

• CallTrackingMetrics
• Convirza
• Infinity
• Invoca
• iovox
• Matelso
• Marchex
• Nimbata
• Phonexa
• Revenue.io
• Ringba