MarTech Intelligence Report
Customer Data Platforms: A Marketer’s Guide

New report – Sixth Edition

MarTech's "Customer Data Platforms: A Marketer’s Guide" examines the market for customer data platforms and the considerations involved in implementation. The 74-page report reviews the growing market for customer data platform solutions, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in customer data platforms.
  • What you should look for in a customer data platform.
  • What trends are driving the adoption of customer data platforms.
  • About the capabilities customer data platform solutions provide.

Editorial Advisor:
Kim Davis, Editorial Director, MarTech, Third Door Media

Writer, Editor and Analyst:
Pamela Parker, Research Director, Third Door Media

Karen Burka, Senior Research Consultant, Third Door Media

Marianne Fulgenzi, Research Consultant

This report was prepared by conducting interviews with and collecting survey responses from leading vendors and industry experts. Interviews took place in the fourth quarter of 2022. These, in addition to third-party research, form the basis for this report.

Who should read this report:
  • Internet marketers and agencies doing their due diligence in selecting a customer data platform for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in the market for customer data platforms.


Also included in the report are profiles of 16 CDP vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acquia CDP
  • ActionIQ
  • Adobe Real-Time CDP
  • Algonomy
  • Amperity
  • Bloomreach
  • BlueConic
  • Blueshift
  • BlueVenn
  • Dun & Bradstreet
  • PwC
  • Resulticks
  • Salesforce CDP
  • SAP SE
  • Tealium
  • Treasure Data
  • Zeta

This research report is sponsored by Bloomreach, BlueConic, Salesforce, and Tealium.