This research report is sponsored by Tealium, Salesforce, and Data Axle.
MarTech's latest publication of "Customer Data Platforms: A Marketer’s Guide" examines the market for customer data platforms and the considerations involved in implementation. The 75-page report reviews the growing market for customer data platforms, plus the latest trends, opportunities and challenges.
In this report you will learn:
- Who the leading players are in enterprise customer data platforms.
- What you should look for in a customer data solution.
- What trends are driving the adoption of customer data platforms.
- About the capabilities enterprise customer data platforms provide.
Also included in the report are profiles of 21 CDP vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
Vendors profiled in this report:
- Acquia
- ActionIQ
- Act-On
- Adobe
- Amperity
- Bloomreach
- BlueConic
- Celebrus
- Dun & Bradstreet
- Insider
- Meiro
- Optimove
- Redpoint Global
- Salesforce
- SAP
- SAS
- Simon Data
- Tealium
- Treasure Data
- Twilio Segment
- Zeta Global
Editorial advisor:
Kim Davis, Editor at Large, MarTech, Third Door Media
Writer, Editor and Analyst:
Pamela Parker, Research Director, Third Door Media
Research:
Allison Lofaro, Director of Event and Client Success, Third Door Media
Karen DeWeese, VP of Event and Client Success, Third Door Media
Interviews took place in the fourth quarter of 2024. These, in addition to third-party research, form the basis for this report.