MarTech Intelligence Report

Enterprise Identity Resolution Platforms: A Marketer's Guide

Fourth Edition

MarTech's publication of the "Enterprise Identity Resolution Platforms: A Marketer's Guide" examines the market for identity resolution platforms and the considerations involved in implementation. The 44-page report reviews the growing market for identity resolution platforms, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in identity resolution
  • What you should look for in an identity resolution solution
  • What trends are driving the adoption
  • About the capabilities identity resolution solutions provide

Editorial Advisor:
Kim Davis, Editorial Director of MarTech

Research, writing and editing:
Karen Burka, Senior Research Consultant, Third Door Media
Pamela Parker, Senior Editor and Projects Manager, Content Studio, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in February and March 2022.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting an Identity Resolution platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for Identity Resolution solutions


Also included in the report are profiles of 12 identity resoluton platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acxiom
  • Adstra
  • Amperity
  • Experian
  • FullContact
  • Infutor
  • LiveRamp
  • Merkle
  • Neustar
  • Treasure Data
  • Vericast
  • Zeta Global

This research report is sponsored by Acxiom, Zeta Global and Treasure Data.