MarTech Intelligence Report

MarTech's publication of "Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide" examines the market for customer journey orchestration platforms and the considerations involved in implementation. The 48-page report reviews the growing market, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in customer journey orchestration platforms.
  • What you should look for.
  • What trends are driving adoption.
  • The capabilities customer journey orchestration platforms provide.

Editorial Adviser:
Kim Davis, Editorial Director, MarTech, Third Door Media

Writer, Researcher and Editor
Pamela Parker, Research Director, Third Door Media

This report was prepared by conducting in-depth interviews with leading vendors and industry experts. These interviews took place in May and June of 2022. These sources, in addition to third-party research, form the basis for this report.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a customer journey orchestration for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in this market.

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Also included in the report are profiles of 11 CJO platforms vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Alterian
  • Cheetah Digital
  • CSG
  • Emarsys
  • inQuba
  • Iterable
  • Pointillist by Genesys
  • Salesforce
  • SAS
  • Thunderhead by Medallia
  • Treasure Data

This research report is sponsored by Salesforce and Treasure Data.