MarTech Intelligence Report

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

MarTech's publication of "Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide" examines the market for customer journey orchestration platforms and the considerations involved in implementation. The 49-page report reviews the growing market, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in customer journey orchestration platforms.
  • What you should look for.
  • What trends are driving adoption.
  • The capabilities customer journey orchestration platforms provide.
    customer journey report

Also included in the report are profiles of 11 CJO platforms vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acoustic
  • Act-On
  • Adobe Customer Journey Optimizer
  • Alterian
  • CSG
  • Emarsys
  • inQuba
  • Genesys
  • Salesforce
  • SAS
  • Treasure Data

Editorial Adviser:
Kim Davis, Editorial Director, MarTech, Third Door Media

Pamela Parker, Research Director, Third Door Media

This report was prepared by conducting in-depth interviews with leading vendors and industry experts. These interviews took place in March and April of 2023. These sources, in addition to third-party research, form the basis for this report.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a customer journey orchestration platform for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in this market.
Thank you for your interest in this MarTech report.

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