MarTech Intelligence Report

MarTech's publication of "Enterprise Account-Based Marketing Tools: A Marketer's Guide" examines the market for ABM and the considerations involved in implementation. The 53-page report reviews the growing market, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in ABM
  • What you should look for
  • What trends are driving adoption
  • The capabilities ABM provide

Editorial Adviser:
Kim Davis, Editor-at-Large, MarTech, Third Door Media

Research, Writing and Editing
Pamela Parker, Research Director, Content Studio, Third Door Media

Allison Lofaro, Director of Event and Client Success, Third Door Media
Karen DeWeese, VP of Event and Client Success, Third Door Media

This report was prepared by conducting in-depth interviews with leading vendors and industry experts as well as gathering information from profiled vendors via a proprietary questionnaire. These interviews and surveys took place in the first quarter of 2024 and built upon previous versions of this report. In addition to third-party research, these sources form the basis for this report.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a ABM for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in this market.

Enterprise Account-Based Marketing Tools: A Marketer's Guide

Also included in the report are profiles of 11 ABM vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • 6Sense
  • Adobe Marketo Engage
  • Demandbase
  • Dun & Bradstreet
  • Folloze
  • Jambo, a Expandi Group brand
  • N.Rich
  • RollWorks
  • Salesforce
  • Terminus
  • ZoomInfo

This research report is sponsored by ZoomInfo.