MarTech Intelligence Report

MarTech's publication of "Email Marketing Platforms: A Marketer's Guide" examines the market for email marketing platforms and the considerations involved in implementation. The 51-page report reviews the growing market, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in email marketing platforms.
  • What you should look for.
  • What trends are driving adoption.
  • The capabilities an email marketing platform provides.

Editorial advisor:
Kim Davis, Editorial Director, MarTech, Third Door Media

Writer, researcher and editor
Pamela Parker, Research Director, Content Studio, Third Door Media

The report was prepared by conducting in-depth interviews with leading vendors and industry experts in the first quarter of 2022. This inquiry, in addition to third-party research, form the basis for this report.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting an email marketing platform for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in this market.

Email Marketing Platforms: A Marketer's Guide

First Edition

Also included in the report are profiles of 10 email marketing platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • ActiveCampaign
  • Adobe
  • Campaign Monitor
  • Cheetah Digital
  • Constant Contact
  • Cordial
  • Salesforce
  • Validity
  • Upland Software
  • Zeta Global

This research report is sponsored by Salesforce, Zeta Global and Cordial.