MarTech's latest publication of the "Enterprise Email Marketing Platforms: A Marketer's Guide" examines the market for email marketing platforms and the considerations involved in implementation. The 59-page report reviews the growing market for email marketing platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • What factors are driving email marketing platform use.
  • What capabilities do email marketing platforms provide?
  • Does my company need an email marketing platform?
  • Who are the leading players in email marketing platforms?
  • How do I evaluate which platform is best for my business?

Also included in the report are profiles of 11 email marketing platforms, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Solutions profiled in this report:

  • ActiveCampaign
  • Adobe
  • Bloomreach
  • Campaign Monitor
  • Cheetah Digital
  • Constant Contact
  • Cordial
  • Salesforce
  • Upland Adestra
  • Upland PostUp
  • Zeta Global

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a email marketing platform for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in the market for email marketing platform.
Editorial adviser:
Kim Davis, Editorial Director, MarTech, Third Door Media

Writer, researcher and editor
Pamela Parker, Research Director, Content Studio, Third Door Media

This report is sponsored by Salesforce