MarTech's latest publication of "Marketing Attribution & Performance Management: A Marketer’s Guide" examines the market for marketing attribution and performance management tools and the considerations involved in implementation. The 41-page report reviews the growing market for marketing attribution and performance management tools, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in marketing attribution and performance management tools.
  • What you should look for in a  marketing attribution and performance management tool solution.
  • What trends are driving the adoption of marketing attribution and performance management tools.
  • About the capabilities marketing attribution and performance management tools provide.


Also included in the report are profiles of 7 Marketing Attribution and Performance Management vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Keen
  • Mediatool
  • OptiMine
  • Salesforce
  • SAS Customer Intelligence 360
  • TransUnion
  • Uptempo


Editorial Adviser
Kim Davis, Editor-at-Large, MarTech, Third Door Media

Research, Writing, Editing 
Pamela Parker, Research Director, Content Studio, Third Door Media

Research
Allison Lofaro, Director of Event and Client Success, Third Door Media
Karen DeWeese, VP of Event and Client Success, Third Door Media

This report was prepared by conducting in-depth interviews and fielding surveys with leading vendors and industry experts in the first quarter of 2024. This report is based on these inquiries in addition to third-party research.

Thank you for your interest in this MarTech report. 
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