MarTech's latest publication of "Marketing Attribution & Performance Management: A Marketer’s Guide" examines the market for marketing attribution and performance management tools and the considerations involved in implementation. The 57-page report reviews the growing market for marketing attribution and performance management tools, plus the latest trends, opportunities and challenges.
In this report you will learn:
- Who the leading players are in marketing attribution and performance management tools.
- What you should look for in a marketing attribution and performance management tool solution.
- What trends are driving the adoption of marketing attribution and performance management tools.
- About the capabilities marketing attribution and performance management tools provide.
Also included in the report are profiles of 12 Marketing Attribution and Performance Management vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
Vendors profiled in this report:
- Full Circle Insights
- HCL Unica
- Integrate
- Keen
- Marmind
- Measured
- Mediatool
- OptiMine
- Salesforce
- SAS Customer Intelligence 360
- TransUnion
- Uptempo
Editorial Adviser:
Kim Davis, Editorial Director, MarTech, Third Door Media
Kim Davis, Editorial Director, MarTech, Third Door Media
Research/Writing/Editing
Pamela Parker, Research Director, Content Studio, Third Door Media
Pamela Parker, Research Director, Content Studio, Third Door Media
This report is sponsored by Keen and Salesforce