MarTech's publication of "Enterprise Conversion Optimization Platforms: A Marketer’s Guide" examines the market for conversion optimization platforms and the considerations involved in implementation. The 34-page report reviews the growing market for conversion optimization platforms, plus the latest trends, opportunities and challenges.
In this report you will learn:
- Who the leading players are in enterprise conversion optimization platforms.
- What you should look for in a conversion optimization platform solution.
- What trends are driving the adoption of conversion optimization platforms.
- About the capabilities enterprise conversion optimization platforms provide.
Also included in the report are profiles of 7 conversion optimization platform vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
Vendors profiled in this report:
- Dynamic Yield
- Google Optimize/Optimize 360
- Intellimize
- Kameleoon
- Optimizely
- UserTesting
- VWO
Third Door Media conducted in-depth interviews with leading vendors and industry experts in the third and fourth quarters of 2022. These, in addition to third-party research, form the basis for this report.
Editorial Adviser:
Kim Davis, Editorial Director, MarTech, Third Door Media
Kim Davis, Editorial Director, MarTech, Third Door Media
Research/Writing/Editing:
Pamela Parker, Research Director, Content Studio, Third Door Media
Pamela Parker, Research Director, Content Studio, Third Door Media
Karen Burka, Senior Research Consultant, Third Door Media