Digital commerce marketing has evolved rapidly in recent years with more channels supporting ever-sophisticated advertising and promotion capabilities for e-commerce and omnichannel sellers. In this table, we highlight promotional opportunities and capabilities – both paid and organic – designed specifically for commerce across search, social, display, third-party retail and marketplace channels.

The Periodic Table of Digital Commerce Marketing covers:

• Omnichannel capabilities for retailers with a presence both online and offline.
  
• Optimization considerations and campaign targeting tactics
  
• Tools to help digital commerce marketers maximize their exposure
  
• “Toxins” to avoid that can impede visibility and performance
  

Download your free copy of The Periodic Table of Digital Commerce Marketing here!