For nearly a decade, Search Engine Land's Periodic Table of SEO has been a globally recognized tool for search professionals. We have since brought this comprehensive, visual approach to the paid search landscape and now to digital commerce marketing.
Digital commerce marketing has evolved rapidly in recent years with more channels supporting ever-sophisticated advertising and promotion capabilities for e-commerce and omnichannel sellers. In this table, we highlight promotional opportunities and capabilities – both paid and organic – designed specifically for commerce across search, social, display, third-party retail and marketplace channels.
The Periodic Table of Digital Commerce Marketing covers:
Digital commerce marketing has evolved rapidly in recent years with more channels supporting ever-sophisticated advertising and promotion capabilities for e-commerce and omnichannel sellers. In this table, we highlight promotional opportunities and capabilities – both paid and organic – designed specifically for commerce across search, social, display, third-party retail and marketplace channels.
The Periodic Table of Digital Commerce Marketing covers:
- Omnichannel capabilities for retailers with a presence both online and offline.
- Optimization considerations and campaign targeting tactics
- Tools to help digital commerce marketers maximize their exposure
- “Toxins” to avoid that can impede visibility and performance
Download your free copy of The Periodic Table of Digital Commerce Marketing here!