The Periodic Table of Email Optimization and Deliverability

What it is:
A comprehensive list of strategic practices and tactical elements necessary for sending engaging email communications that will reach and be opened by recipients. This resource includes technical elements, content recommendations, compliance factors along with creative and content guidelines that help with inbox placement. This is the only resource to combine email optimization and deliverability practices to guide your message to the managed inbox.

Why we are doing it:
Email marketing is about more than delivery and open rates. Marketers invest heavily in email marketing, but internet service providers manage your customers’ incoming emails and define what content is eligible to reach the intended inboxes. With this guide, marketers can take control of where and how their email marketing messages appear to achieve the best possible business results.

Who needs this resource:
Anyone who sends (or wants to send) emails for their business.